Campaigns & Growth
Paid, organic and offline acquisition across four markets and seven client industries. Every campaign shipped with tracking already in place, so performance was an argument about data rather than taste.
ProHealth Asia · 2017–2019 · HK, SG, PH
The Hong Kong clinics had effectively no search presence and the newer Manila and Singapore clinics had no acquisition channel at all. I launched Facebook and Google Ads across all three markets and built the review presence that paid traffic lands on.
Bridgeway Prime Shop Fund · 2015–2017 · Hong Kong
High-net-worth individuals and professional investors work on referral, and in Hong Kong that market is won in rooms rather than inboxes. I planned and ran a budget-efficient event programme for both acquisition and retention, structured so each campaign fed the next.
Alexanders Digital Marketing · 2021–2022 · Christchurch
Agency clients across agriculture, insurance, energy, construction, hospitality and healthcare were buying campaigns without the systems to hold the results. I ran Google Ads, Meta and SEO for them, and made conversion tracking a precondition of launch rather than a reporting afterthought.
HKUST MBA · 2014–2015 · APAC and the US
International MBA candidates compare programmes over months, and the events are where a shortlist becomes an application. I planned and executed across the full cycle, from pre-event logistics through post-event evaluation.
“I am impressed by her extensive depth of industry and market knowledge. She did a good job in driving campaigns and optimising Google Ads.”
Open to senior marketing roles in New Zealand, and to consulting engagements through Yours Sincerely.
Clova C.