Clova C.
Brand, Growth & Lifecycle Marketing
Integrated Marketing Strategist specialising in brand, lifecycle and growth marketing across B2B and B2C.
What that has looked like
The work, by function
Seventeen projects across four functions. Most recent roles first inside each one.
Brand & Positioning
Repositioning, rebrand and brand architecture. Making the brand match what the business actually is.
04 projects →Campaigns & Growth
Paid, organic and offline acquisition across four markets and seven client industries.
04 projects →Lifecycle & Content
Lifecycle programmes, eDM, organic social and content. Keeping a database warm.
04 projects →Marketing Operations
MarTech, CRM, automation and tracking. The systems underneath the marketing.
05 projects →Design, psychology, and the systems in between.
Kia ora · こんにちは · Hallo · 您好
I’m Clova. It’s lovely to meet you.
An integrated marketer for 14 years, I’ve worked in-house, agency-side and freelance, across geographies and industries. My career has taken me through diverse B2B industries: professional services, SaaS, healthcare, education, financial services, FMCG food wholesale and manufacturing. I’ve had the privilege of working across APAC, including Hong Kong, Singapore, Japan, the Philippines, and now New Zealand.
Coming from a design and psychology background, I care about what something looks and feels like, how it works, and how it connects with people. Aesthetics, storytelling and branding come naturally to me. The emotional side of communication.
I embrace technology for how it helps people communicate better, work smarter, and solve problems more thoughtfully. Over the years I’ve worked extensively with CRM systems, marketing automation, eDM platforms and a range of MarTech tools, and more recently with AI in my own workflows.
As my life flows between worlds, cultures, systems, experiences and disciplines, the breadth of it humbles me and keeps me open, creative and resilient. Businesses can be vastly different, yet underneath, we all seek connection, growth and the feeling of being useful.
- Based
- Christchurch, New Zealand
- Work rights
- New Zealand, Canada, Hong Kong
- Languages
- English, Cantonese, Mandarin, working Japanese
- Markets worked
- New Zealand, Hong Kong, Singapore, Japan, the Philippines
- Education
- MA Psychology, CUHK
BA (Hons) Fashion & Textiles Design, PolyU - Platforms
- Salesforce Pardot, HubSpot, GA4, Google Tag Manager, Search Console, Google Ads, Cliniko, Xero
Where the work happened.
- 2024–nowMarketing ConsultantYours Sincerely, New Zealand
- 2022–2024CRM ManagerTrents, Foodstuffs South Island, Christchurch
- 2021–2022Digital Account ManagerAlexanders Digital Marketing, Christchurch
- 2019–2021Independent consultantHong Kong to New Zealand
- 2017–2019Marketing ManagerProHealth Asia, Hong Kong
- 2015–2017Assistant Marketing ManagerBridgeway Prime Shop Fund, Hong Kong
- 2014–2015Marketing ExecutiveHKUST MBA, Hong Kong
- 2012–2014Marketing, APACWGSN, Hong Kong
- 2009–2012DesignShima Seiki (Japan), fashion & textiles
What people said.
“Clova is a smart, resourceful, and hands-on marketing manager who manages to get things done in a dynamic environment. She approaches problems from different angles and often comes up with creative solutions.”
“I am impressed by her extensive depth of industry and market knowledge. She did a good job in driving campaigns and optimising Google Ads.”
“With her background on design and trend forecasting, she excelled exceptionally well driving our rebranding project. She showed great commitment to deliver high quality work consistently.”